Blogging is important for SEO because it helps attract the right traffic to your business. The following are the key plus points of having a an active blog page in your website:
Blogging keeps your website fresh
Websites that are regularly updated are interpreted as active and alive. It also gives the search engine algorithms higher chances to index your website more often, keeping it more on their radar over time. f you ever happen upon a website that you realize hasn’t been updated in years, you probably immediately lose some trust in the information you’re seeing.
Blogs keep people on your website for longer.
When someone clicks on a result and stays on the website for a while, that signals to Google that this website is actually very helpful. Someone who comes to your website from a blog post that shows up in the search results is going to have more reason to stick around for a while and read the whole thing than someone who lands on a page with less text or information. SEO researchers have found that detailed blog posts tend to perform better than shorter ones.
Blog gives you opportunities for internal linking.
Not including internal links on your website point is one of the simplest SEO mistake you can make.While you can probably find some good internal linking possibilities on the main pages of your website, once you start publishing blog posts, the opportunities will really blossom. As you add more pages on various but related topics, you add more opportunities to naturally link those pages to each other. Every time you do so, you can strategically use the anchor text to better tell Google what the page you’re linking to is about .